Vol. 2- No. 4
Article title:
Study the multifold relationship between self-esteem, assertiveness and self-efficiency and idealism in female students of Shahrekord secondary schools
Authors:
Mojtaba Pirooz
Abstract:
The aim of this was to investigate the multi relationships between the self-esteem, assertiveness, and self-efficacy of female students with parents’ perfectionism among Shahrekord secondary schools in the year 91-92. The sample of 120 secondary school students in Shahrekord was selected. The research design is a descriptive multiple correlation. Tools used in this were Coopersmith Self-Esteem test (1967), testing the courage by Gmbryl Vrychy (1975), Sherer General self-efficacy scale (1982) and the Scale of Perfection - Iran-oriented Najarian, Atari and Zargari (1382). In order to analyze the data, the multiple correlation coefficients were used.
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ISSN: 2345-6752
Advanced Social Humanities and Management

The journal of Indus International University
Article title:
Present the model and study the multilateral relationship between assertiveness and self-efficiency of female students and parents' idealism (case study: secondary schools of Shahrekord)
Authors:
Mojtaba Pirooz
Abstract:
The aim of this was to investigate the multi relationships between the self-esteem, assertiveness, and self-efficacy of female students with parents’ perfectionism among Shahrekord secondary schools in the year 91-92. The sample of 120 secondary school students in Shahrekord was selected. The research design is a descriptive multiple correlation. Tools used in this were Coopersmith Self-Esteem test (1967), testing the courage by Gmbryl Vrychy (1975), Sherer General self-efficacy scale (1982) and the Scale of Perfection - Iran-oriented Najarian, Atari and Zargari (1382).
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Article title:
Multiple Relationships between Self-esteem, Assertiveness and Self-efficacy Among Female Students with Parents Perfectionism in Shahrekord Guidance Schools
Authors:
Mojtaba Pirooz
Abstract:
The aim of this was to investigate the multi relationships between the self-esteem, assertiveness, and self-efficacy of female students with parents’ perfectionism among Shahrekord secondary schools in the year 91-92. The sample of 120 secondary school students in Shahrekord was selected. The research design is a descriptive multiple correlation. Tools used in this were Coppersmith Self-Esteem test (1967), testing the courage by Gmbryl Vrychy (1975), Sherer General self-efficacy scale (1982) and the Scale of Perfection - Iran-oriented Najarian, Atari and Zargari (1382).
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Article title:
Rating and analyzing the position of civil training factors in the content of high school text books in the view of high school teachers of Shahrekord
Authors:
Mojtaba Pirooz
Abstract:
The aim of the present investigation is to study the extent of attention toward civil training factors, know ledge, skill and civil attitude, in the high school text books. Shannon Entropy content Analysis (SECA) method was used in this study. Statistical society included all high school teachers of shahrekord, out of them, 700 subjects were randomly chosen as the statistical society. For gathering the data, content Analysis checklist was used and its feasibility was affirmed by the experts of this area. For determining the stability of the research tools, retesting method was used, and coherence coefficient 0.86 was obtained. With regarding to the findings of the present study, it seems necessary to give more attention to less considered factors and indices.
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Article title:
Knowledge- based businesses and commercializing knowledge and technology. (A case study: Shahrekord sports industry)
Authors:
Mojtaba Pirooz
Abstract:
The purpose of this research was to investigate the effect of knowledge- based businesses on commercializing knowledge and technology in Shahrekord sports industry. In this research, 214 individuals were chosen and sample volume in Morgan’s sampling method. in order to gather the information, individual information and also researcher – made questionnaires were used. Pearson’s correlation coefficient showed that there is a positive and significant relation ship between knowledge – based businesses components as well as knowledge and technology commercialization (P<0.05).
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Article title:
Relationship between organizational intelligence and job interest in the sport experts (case study: Youth and Sport Department of Chahrmahal& Bakhtiari province)
Authors:
Mojtaba.pirooz
Abstract:
Aim of this investigation was to study the effect of organizational intelligence on the job interest of the personnel of Youth and Sport Department. 214 subjects were chosen as sample volume in Morgan Sampling Method (MSA). Individual information questionnaire (IIQ) , Karl Albrecht Organizational Intelligence Questionnaire (AOIQ) and Katongo Job Interest Questionnaire (KJIQ) were used for collecting the data.
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Article title:
Adjustment of the contracts in Iran law
Authors:
Sayedeh Leila Houseininia; Faride Keyani; Sayed Hamzeh Houseininia
Abstract:
Control as the most important legal phenomenon is established by two parties’ agreement and consent. This legally established phenomenon per se can govern the two parties’ relations and its clauses are bound to same and referrer and referee, and generally it is not related to other people who do not participate in establishing the contract.
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Article title:
Credit contracts in Iran law
Authors:
Sayedeh Leila Houseininia; Faride Keyani; Sayed Hamzeh Houseininia
Abstract:
Since long, the lawyers paid attention to the effect & value of will sovereignty & individual letters were declared as the first right recommendation. But, increasing from day to day of the business relations development & progress of technology & appearance of the phenomenon called “monopoly”, decreased the individual letters power, & created the “social school” that was based on the social justice.
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Article title:
Imposed or unfair requirements in Iran law
Authors:
Sayedeh Leila Houseininia; Mojtaba Khorram; Sayed Hamzeh Houseininia
Abstract:
Despite the long history of unfair contract theory, this theory isn’t as much as should be conceptually clear. In America law system, by presenting unfair contract general theory, judgment has been given much authority so that he can cancel or adjust each contract having the properties in contrast with justice. Because of excess development of judgment authority and fear from misuse, this theory hasn’t been much welcomed.
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Article title:
Role of cultural plans in preventing return to prison
Authors:
Mojtaba Khorram; Alireza Noori Boldaji; Sayedeh Leila Houseininia
Abstract:
Role of the cultural programs in preventing return to prison crimes and punishments have been accompanied by culture, custom, and believes of each society during the history. In fact, these customs are considered as religious believers and social norms of each society which explain the concept and value, severity and weakness of punishments in each civilization and culture, such crimes as aggression to accepted rules and norms are considered in that society.
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Article title:
Study the relationship between job stress (JS) and job fatigue (JF) in the personnel of Shahrekord legal medication, Fran
Authors:
Mohammad Taghi Mahmoudi, Zahra Sohrabi, Noushin Mosharaf
Abstract:
The aim of the present investigation was to study the relationship between job stress elements (role and support of authorities, support of colleagues, control, demand, relation and changes) and JF elements (emotional fatigue, personal performance and conflict) in the personnel of Shahrekord legal medication. The tool sued for gathering the data was JS standard questionnaire having 35 questions and JF one having 25 questions. The method was descriptive- scaling and it was operative (applied) in term of the aim statistical society includes 29 subjects of legal medication personnel.
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Article title:
Evaluation of the urban perspective in Paveh city
Authors:
Mostafa Shahinifar
Abstract:
A series of natural and artificial elements, including body and spaces of the city, the people, their behavior and activities, economic and cultural history ... the light of all the features of the natural characteristics of each city. Landscape is a good city, with the ability to influence the perception of citizens, urban living experience in the realization of the ideal city, has a major role.
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Article title:
Strategy codification of Paveh district villages tourism development
Authors:
Masood Safari Ali Akbari
Abstract:
Tourism in the current situation, one of the most important areas of development strategies, and will be used. Many countries lack the necessary potential by creating artificial attractions have been able to increase their economic prosperity.
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Article title:
Assess the country's economic security
Authors:
Seyed Akbar Nilipour Tabatabai; Shahram Kahrizi
Abstract:
In the literal, economic security and economic security is composed of two words. Security in general, non-developed concept, ambiguous, incomplete and controversial in nature, and also in terms of personality, contradictory and inconsistent. Today, economic security, is the most important indicator of development. Basically, the economic system in each country, will be realized only in the light of economic security.
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Article title:
Sensory Marketing And Consumer Buying Behavior
Authors:
Mehrnaz Sayadi; Houshang Mobarakabadi; Kambiz Hamidi
Abstract:
5 senses play key role at human life and upon ever-growing increase of products with different brands, applying senses for establishing brand has great importance. a customer is often attracted towards a brand based upon its sensory experience. Human senses, consumer experiences and sensations are considered in emerging marketing paradigms as a major subphenomenon From a managerial perspective, sensory marketing can be used to create subconscious triggers that define consumer perceptions of abstract notions of the product (e.g., its sophistication, quality, elegance, innovativeness, modernity, interactivity) the brand's personality. It can also be used to affect the perceived quality of an abstract attribute like its color, taste, smell, or shape.
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Article title:
Sensory Marketing And Its Models
Authors:
Mehrnaz Sayadi; Houshang Mobarakabadi; Kambiz Hamidi
Abstract:
5 senses play key role at human life and upon ever-growing increase of products with different brands, applying senses for establishing brand has great importance. Senses are among vital section of human life. Nearly we understand everything in world through our senses. Researches show that existence of more senses in products creates better experience of brand. the sensory marketing point of sale calls for the five senses of the consumer simultaneously. Thus, the senses can be used to create sensory appeal to intensify the reactions of consumers and providing consumer experiences.in this article we define sensory marketing and its models such as Krishna sensory model and Hulten five sense model.
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Article title:
Brand Identity and Its models
Authors:
Zahra Mahdi; Houshang Mobarakabadi; Kambiz Hamidi
Abstract:
The brand identity is the internal desired image that the company wants to communicate to the target group. A strong brand has a clear and specified brand identity, which is a set of associations that the company tries to create through, for example, market communication. Kapferer first mentioned the concept of Brand identity in 1986 and since then there have been many discussions of its definition. According to the researchers, Brand identity represents how companies aspire to be perceived. They also suggest that the purpose of Brand identity is to establish a relationship between the brand and the customer. in this article we define a brand identity and its models.
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Article title:
Brand Identity and Brand Image
Authors:
Zahra Mahdi; Houshang Mobarakabadi; Kambiz Hamidi
Abstract:
Considering the increased competition in today’s society it is important that companies’ brand managements create differentiation in their communication to consumers, making them stand out of the competition. Apart from differentiation, companies also need to manage the brand communication and make sure that the intended messages reach the chosen target group. If brands fail to achieve this, companies can gain the same problems explained in the introduction when inconsistencies in the communication between the Brand identity and Brand image have arisen.
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